Sulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*. 88% more smooth/conditioned**.
Awarded Prevention Beauty Awards Best Heat Protectant 2023
Genesis is not a hair loss product.
*vs. non-conditioning shampoo.
**vs. non-conditioning shampoo.
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